THE BRAND 

The etymology of the word “airplane”, from the Latin word “avis” meaning “bird”, inspired Clément Ader, the inventor of this word in the AVIDEX brand. It is also the contraction of “expert advice” in French.

The bird represents a kestrel, a small bird of prey of the falcon family. Its silhouette in flight is characteristic with long, narrow pointed wings.
It is shown in flight, facing the wind, flapping its wings. Moving from left to right, it represents a good omen.

Its piercing long-range vision allows it to see everything. Most birds are able to see in the dark, to guide themselves and find their way back alone. It brings to mind the sharp eye of the expert.